La Comer has emerged as a leader in revenue growth within Mexico's retail sector, even outperforming giants like Walmart, according to xataka.com.mx.
Despite a sluggish consumer environment, the chain has maintained solid performance by focusing on value and the premium customer experience. The strategy targets the upper end of the economic pyramid—consumers who are less sensitive to economic cycles.
Financial results for 2025 support this business model. The company reached sales of 47.625 billion pesos, representing a 10% annual growth. During the same period, EBITDA rose by 15.2% and net profit grew by 13.8%, according to data cited by Expansión.
In the fourth quarter of 2025, the company reported revenues of 12.503 billion pesos, a 9.5% year-over-year increase. Same-store sales grew by 6.4%, while operating profit saw a significant jump of 25.3%.
Differentiation Amid a Price War
Unlike competitors betting on price reductions, La Comer seeks differentiation through gourmet products and specialized formats. The strategy leverages brands such as City Market and Fresko to attract a niche market that prioritizes specialized selection over mass volume.
Julián Fernández, director of MAR Capital, told Expansión that the company maintains a “more focused and disciplined” strategy. According to the executive, current consumption patterns favor value-added offerings, providing the company with greater resilience.
The company attributes its success to a differentiated product mix, with a higher weight of premium items, and efficient inventory management. Growth in northern Mexico and momentum in food and perishable categories have also been decisive factors.
Under the leadership of Héctor de la Barreda, La Comer is projecting aggressive expansion, with plans to open between 8 and 10 new stores across Mexico City, Monterrey, and Guadalajara. The plan includes hybrid models like City Market Café, which integrates restaurant services to transform shopping into a social experience.
This focus on sophisticated consumption follows a period of financial restructuring. After undergoing bankruptcy proceedings following the 2008 crisis and selling assets to Soriana in 2016, the company has consolidated a financial discipline that allows it to navigate the current landscape of reduced spending in other market sectors.
